Artistic Interventions for a Second Life in Fashion
THE VISION

Some garments arrive at the boutique carrying silence —a beauty that has not yet spoken. Others wait patiently, holding the promise of what they could become. The Project is where these pieces are chosen, touched, and transformed through artistic intervention.

I do not design with rules or blueprints. I design with instinct. When I see a garment, I feel its next life. The materials, the structure, the essence —they tell me what they need. Crochet details, embroidery, texture work, structural additions, sculptural accents… Each intervention is guided not by trend, but by a moment of pure creative impulse.

This is not customization. This is designer rebirth — slow, intentional, and deeply personal.

I hope you like it ;)

Ebru

THE PROCESS

01 — The Selection

02 — The Vision

03 — The Artistic Intervention

The Reveal

01 — The Selection

Not every garment is meant to be transformed. I choose only the pieces that awaken something in me — a form, a line, a texture that whispers possibility. This selection is intuitive, emotional, and cannot be requested or predicted.

02 — The Vision

Once chosen, I study the garment until the next layer of beauty reveals itself. This moment cannot be forced. It simply arrives — a color, a texture, a structural modification, a stitch, a mood. The garment guides the direction.
I listen.

03 — The Artistic Intervention

Crochet. Embroidery. Restructuring. Tiny details or dramatic metamorphosis. Each intervention is created purely by hand and evolves naturally as I work — without sketches, without client instruction, without repetition. No two pieces will ever be the same.

The Reveal

The finished piece enters as part of The Project Collection — a one-of-one creation available to those who appreciate artistry, craftsmanship, and the emotional value of rebirth.

Discovery
Nothing here is accidental.

Every stitch, every texture, every change
is guided by intuition.

Before
After
Alpaca jersey dress - Designer Intervention
Alpaca jersey dress - Designer Intervention
Regular price
€950,00
Regular price
Sale price
€950,00

What I Saw in It

When I first touched its fluffy, warm texture, I immediately felt its potential — a garment perfect for cold weather, perhaps even the warmest piece in the boutique. But at first sight, it was too simple. A single line in the front, sleeves that felt long and undervalued. I imagined them emerging from under a coat yet not calling the attention they deserved. The bottom had the same feeling — I pictured it with knee-high boots, but something was missing, an accent, a spark. So I added these elements instinctively. No second guessing — the perfect pattern appeared immediately:
silent, elegant, a touch of romance.

The garment shifted. It gained personality, softness, character.

Now it only needs the right accessories and the right woman to wear it with pride. Warm, expressive, and finally complete.

Explore the product
Merino & Alpaca Dress No. 01
A singular piece shaped by time, touch, and intention.

One of a kind

Woman wearing The Project piece before transformation
Before
After
Merino & Alpaca Dress No. 01
Merino & Alpaca Dress No. 01
Regular price
€1.590,00
Regular price
Sale price
€1.590,00
Ebru is wearing the dress to see the fit

Designer’s Note


What first drew me in was its simplicity and the softness of the cream tone. The silhouette felt too straight, almost reserved, and I wanted to introduce volume without disturbing its calm nature. The idea of the neckline came later—initially imagined as a small cape or collar—until it naturally evolved into a hand-crocheted lace intervention. I chose not to alter the sleeves; anything more would have felt excessive. Instead, I signed the piece quietly, with a hand-embroidered “E” and “No. 01”, marking it as the beginning of something intentional.

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Ebru Gurlek transforming the dress
Ebru Gurlek wearing the project dress No.01

Descriptio

Handmade signature embroidery on the cuffs
Crochet details of the bottom
Lace details on the pleats
Study in Boiled Wool and Hand Stitching
Ember Thread Coat No. 01


The base garment originates from a well-known Spanish wool house, selected for the quality and durability of its boiled wool. The piece was then fully transformed through extensive hand embroidery and crochet.

Before becoming Ember Thread Coat
Before
Ember Thread Coat, transformed by Ebru Gurlek
After
Ember Thread Coat No.01
Ember Thread Coat No.01
Regular price
€2.900,00
Regular price
Sale price
€2.900,00
Ebru, in the process of making Ember Coat

How I made it?

The vivid red of the wool was what struck me first. I responded by introducing contrast colours, not to soften it, but to allow the red to emerge even more clearly.

I did not use rulers to guide the stitching lines. Instead, I adjusted them as I worked, letting the stitches adapt to the natural movement of the coat. The form is not perfectly straight, and I wanted the embroidery to follow that truth rather than impose order.

The beginning and end of each thread are secured but left visible. I wanted these points to remain part of the design—marks of process and intentional irregularity. Threads are cut at different moments, and new starting points appear across the surface to emphasise variation and rhythm.

...

Explore the product
Next item on the way is...
A coat, adorned by beautiful crochet flowers and beads.

Stay tuned.

WITNESS THE PROCESS OF MAKING ON INSTAGRAM